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Host Kenim O

Get ready for the rise of Ayra Starr, the next big thing in the music industry! Join us as we delve into Ira Star's journey and explore their potential to achieve a massive breakthrough in the US music scene within a year. Our speaker dives into the dynamics of the creator economy, highlighting the opportunities it presents for talented artists like Ayra Starr. Discover the challenges faced by female acts in Afrobeats and the importance of breaking barriers in a male-dominated industry. From funding struggles to unique sounds, we dissect the journey of Nigerian artists and their pursuit of global recognition. Explore the rise of Ira Star, their captivating sound, and the potential to become a global pop sensation. Don't miss this insightful discussion on the future of music!

00:00 - Ayra Starr predicted to have US massive break within a year
05:01 - Male acts prevented Afrobeats from going global because no funding went to female acts
09:42 - Afrobeats needed a woman packaged like an A-list celebrity to gain mainstream attention in America
14:10 - Ayra Starr has potential to become a global pop star with afrobeats
18:40 - Female Nigerian artists struggled due to lack of funding and unique sound
22:40 - Teni the Entertainer mastered afrobeats sound but failed to break into the US market due to aesthetics
01:39 - Tems is a pioneer in afrobeats and her sound is being copied by everyone
30:50 - Ayra Starr needs to focus on creating mainstream hits to become a star

Kenim O's docs on Afrobeats:
https://youtu.be/NNe8exJmc30
https://youtu.be/xO61If7LFUI