· 01/21/24· Business

Inside Afrobeats Record Deals


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Koch Okoye, Founder of Immensum music weighs in on the state of Afrobeats music contracts. Looking to understand the nuances of deals in Afrobeats with international companies? This video delves into the risks involved for both parties, and how the success of such deals relies heavily on belief in the artist.

00:00 - Afrobeats deals with international companies
01:08 - Master rights can be lucrative if done right
02:24 - Artists are doing more licensing and distribution deals to keep their rights.
03:31 - Invest smartly and make wise decisions as an adult.
04:35 - Don't expect anyone to make money for you
05:40 - Stigma against music industry is decreasing
06:51 - Clarification on artist deals and master licensing
08:00 - Negotiation is key when it comes to licensing deals

Whether you're an artist or a music industry professional, understanding the ins and outs of these deals can make all the difference. Learn more about how to make these deals work for you with expert insights and practical advice. Don't miss out on this opportunity to gain a deeper understanding of the Afrobeats music industry and its global impact.

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